Why Your Logo Is Important (Like You Didn't Think It Wasn't, Right?)
So. You have a business or you’ve started a business. That’s pretty awesome! You’re taking that step into entrepreneurship. My advice; get a logo. Get a logo that personifies the brand, yourself, the company. Get a logo that is versatile.
You might be thinking, “shoot, this sounds expensive.” Au contraire mon frere (I really hope I spelled that French right). Having a logo created for your company doesn’t have to break your budget. It’s all about finding a designer that will fit with your budget. And believe me, we’re out there. If I’m working with someone and come to find out that I might not fit their budget, I’m going to try and help them find someone that fits. Because when it comes to your branding, in my opinion, that’s something you don’t cut corners on.
When I mentioned in the first paragraph that you want a logo that is versatile, I meant that the logo can be used for multiple applications, just not on your business card. What I’ve run into is that small businesses create their logo in Microsoft Word or PowerPoint so its range of uses becomes quite narrow. In order to use the logo on say, a large poster, time as to be spent re-creating the logo so that it can be used for that poster.
Just because you're a small business doesn’t mean you can’t have a logo that big business would get jealous of. I’ve said it before in my other posts; I look at your company or brand as your baby. I want to help you make that baby stand out and grow. A logo is an important part of that.
Some clients I work with know exactly what they want their logo to be or to look like. Some other clients aren’t quite sure, so it may take a little of time for them to figure it out. Each instance has it’s set of challenges and I really enjoy helping someone take their idea and put it to paper, so to speak. There are quite a few elements that go into creating logos and some things to consider:
- Where is this logo going to go? If it’s going to be reduced in size (like put on a business card or a polo shirt), we need to make sure that it’s still going to look just as good
- How many colors should it be? That’s really up to you. There are logos out there with several colors and there are logos out there with on a couple; I’m of the opinion to keep it simple, but there are applications or businesses with multiple color logos work (like a toy store, or something with kids)
- Don’t try and make it say everything about your brand. What I mean is that by adding multiple elements to the logo, it can get cluttered. As I said with the color selections, sometimes more is less.
Logo creation is the first step in branding your business. It’s probably the most important step! By working with a designer on the front end to have a logo created that has “legs” (AKA is versatile), you will save yourself a lot of headaches on the back end.