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Can You Put This Into Word? Nope. And Here's Why.

I'm going to rant here for a minute. Not because I want to, but I feel like I need to. I'm sharing this as a learning experience for you folks that will be working with a designer. I categorize this as a faux pas of the designer/client relationship and one that I don't want any of you awesome people to make. 

There's an extremely high probability (like 97%) that when you work with a graphic designer, they will create your logo, flyer, etc in one of the Adobe Creative Suite programs, like Illustrator or InDesign. These are what I like to call a designer's bread and butter; they are designed for ... design! They are powerful tools that make our lives a lot easier.

This being said, when I send over a draft for a client to look at, it's either in .pdf format or .jpeg format. Most people don't have Adobe Creative Suite on their computers, so sending the native file would be pointless because they wouldn't be able to open it to see what I've sent them. The first time I send a draft over to someone, I fully expect them to come back with some sort of edit; I even plan for edits in my quote to them. On the very rare occasion will I get it right the first time. So don't ask me to put the logo I created in Illustrator into Word so that you can "play around with it".

I don't mean to sound harsh here, but Microsoft Word is not a design program. It's a word processing program (and a crappy one at that in my opinion). I'm going to spend a lot of time trying to recreate something that took me half the time to create in Illustrator. I'm going to spend a lot of time not because I don't know my way around Word, but because that's not what Word was built to do. It would be like using a pair of scissors to cut the lawn. It'll take less time if you use a lawn mower. And, as cliche as this might sound, time is money!

What will end up happening is that I'll spend time putting the design into Word so that you can make edits; I'll take your edits and put them back into my design in Illustrator. Let's make it easier; tell me what you need to have changed and I'll change it. Most of the time the edits are so small they don't take long at all (and that's why you've hired me or any other designer after all). Even if you can't put what you're looking for into an email - call me and we can talk through it. 

The other issue that I have with putting it into Word is that you won't be able to do much with it. From Illustrator I can save the design as a .pdf, .jpeg, .eps, the list goes on for a long time. The versatility of Illustrator is a lot better than the versatility of Word. Plus - you can look like a Smarty McSmarterson when you provide a .eps file to a screen printer for t-shirt designs. Or banners. Or posters. 

As a designer, I treat my design for you as my baby. I want you to love this. So I won’t let it go until you love it. And that means not letting you play with it until it’s done. When that baby is ready to graduate, I will turn everything over to you to do as you see fit. (I’ll even turn the native file over to you - some designers won’t do that). I’ll even make small tweaks for you in the future. But until that baby is ready to go out into the world and flourish, I’m going to be the one who takes care of it. 

End rant. :)